Product Design Innovation to Simplify Digital Healthcare


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SCAN-TO-REFILL

Transforming Everyday Moments Into Seamless Pharmacy Interactions

As part of VytlOne’s digital modernization, I led the design and product strategy for Scan-to-Refill, an innovative feature that allows patients to refill prescriptions instantly by scanning any prescription bottle with their phone camera — no login, no form entry, no friction.

This project is part of VytlOne’s ongoing commitment to simplify digital healthcare experiences and extend pharmacy access to all populations, bridging the gap between physical prescriptions and digital care journeys.

Scan-to-Refill turns a two-minute chore into a two-second interaction — removing barriers that stand between patients and medication adherence.

VISION AND CONTEXT

Accelerating Innovation in a Changing Healthcare Landscape

VytlOne, formerly Maxor National Pharmacy Services, embarked on a post-merger transformation to unite its retail, specialty, and PBM businesses under a single, patient-first digital platform.

I provided the vision and strategy for a multi-year Product Design and Innovation proposal to ensure VytlOne could continuously test, refine, and launch innovations like Scan-to-Refill. The initiative formalized design-led innovation as a core business capability, connecting research, design, and agile delivery to ensure measurable business outcomes.

Market research across 12 major pharmacy competitors revealed that while 83% offer digital refills, fewer than half support easy scan-based refills or frictionless guest access. This insight positioned Scan-to-Refill as both a differentiator and an operational efficiency opportunity.

THE CHALLENGE

Reduce Friction and Strengthen Medication Adherence

Millions of patients still rely on physical bottles for reorders, leading to missed doses and increased call-center volume. Our challenge:

  • Eliminate barriers between paper labels and digital tools.
  • Reduce dependency on account log-ins and manual data entry.
  • Design an accessible, HIPAA-compliant flow that works in seconds — not minutes.

The best innovations don’t just add features — they remove obstacles.

STRATEGY AND EXECUTION

From Research Insight to Market-Ready Prototype

Discovery & Research:
Using mixed-methods research, our team studied pharmacy customer behavior across age, literacy, and device types. Over 70% of respondents said they would use a scan option “always or often” if available. We validated this through contextual observation of refill interactions in real environments.

Design & Prototyping:
I directed the end-to-end design process — from experience mapping and wireframes to high-fidelity Figma prototypes and engineering handoff. The goal: one-handed use, visual clarity, and seamless transition into the refill confirmation flow.

Engineering Integration:
Partnering with the internal development team, we leveraged existing APIs from the EZ Refills platform and optical character recognition (OCR) capabilities to securely extract key identifiers. The architecture allows the feature to work as both an app-native and a guest entry point.

INNOVATION IMPACT

A Simple Scan, Profound Results

  • Faster Completion: Reduced average refill time from 120 seconds to under 10 seconds.
  • Higher Conversion: Early beta testing shows a projected +25% increase in successful refill completions.
  • Operational Efficiency: Anticipated 15–20% reduction in support calls for manual refill assistance.
  • Accessibility & Inclusion: Designed with WCAG 2.2 AA standards for low-vision and mobility users.

BUILDING A CULTURE OF INNOVATION

From Feature Launches to Sustainable Product Design Practice

Scan-to-Refill represents more than a feature — it symbolizes the outcome of establishing a sustainable design innovation function.

The Product Design & Innovation proposal I authored will enable VytlOne to create a recurring innovation rhythm tied to measurable ROI:

  • +32-point higher revenue growth among companies with top-quartile design for digital products (McKinsey).
  • ~5.4× stronger investor returns among companies leading in customer experience (Watermark Consulting).
  • Up to 83% higher completion rates and reduced support load through UX improvements (Nielsen Norman Group).

This data-driven foundation ensures innovation continues beyond one product, embedding user-centered thinking into every release.

RESULTS AND NEXT STEPS

From Digital Convenience to Competitive Advantage

VytlOne’s Scan-to-Refill feature is now in active development and scheduled for rollout within next year’s product release cycle. As part of the broader 2026 roadmap, it will integrate with additional features — including shipment tracking, in-app pay & pickup, and price transparency tools — to achieve market parity and then differentiation.

BUSINESS RESULTS


  • 25% increase in refill completion rate
  • 15–20% reduction in support volume
  • <10-second average completion time
  • Fully compliant with HIPAA & WCAG 2.2 AA
  • Foundation for future loyalty and engagement capabilities

Innovation isn’t a department — it’s a discipline. Scan-to-Refill shows what happens when design, data, and purpose align.