Lead. Innovate. 
            Transform. Customer-Centered Design Leadership Portfolio. Jason Simpson

About


Healthcare is complicated. I focus on providing better care experiences by making it easier for everyone involved.

Designing Healthcare That Works in the Real World I lead cross-functional teams to ship measurable, human-centered healthcare products — balancing clinical rigor with real-world usability. I’ve recently transformed underperforming portals into 4.7 star experiences in 90 days, driven +60% engagement with <10% abandonment, and delivered $2M in savings by optimizing product and operations.

At Walgreens, I helped launch a 0→1 mobile experience with 5M+ downloads and a 5 star rating, shaping the platform UX to support 12B+ annual prescriptions and improving digital refill access. At Intel–GE Care Innovations, our research-driven remote-care design achieved 97% satisfaction and contributed to 26% fewer hospitalizations.

    Impact Highlights
  • 4.7 star Rating in 90 days — Patient portal relaunch
  • +60% Engagement, <10% Abandonment — Personalized journeys across web/app/SMS
  • $2M Cost Savings — Product & operations optimization
  • 5M+ Downloads, 5-star Rating — 0→1 mobile app launch
  • 12B+ Prescriptions Supported — Platform UX at national scale
  • 97% Satisfaction, 26% Fewer Hospitalizations — Remote care outcomes

    Selected Work & Roles
  • Maxor & VytlOne: Patient, Provider, & Pharmacy Services — Directed product for portal relaunch; unified web/app/SMS with AI-powered journeys; increased engagement and reduced abandonment while cutting costs.
  • Walgreens Pharmacy — Led UX for access/refill flows on a new mobile app; improved conversion and platform navigation at national scale.
  • Intel–GE Care Innovations — Led teams designing remote-care/RPM interfaces that improved satisfaction and reduced hospitalizations.

    What I'm Exploring Now
  • AI-assisted clinical workflows that reduce admin burden and speed interventions.
  • Human-factors patterns that improve refill adherence and care transitions.
  • Compliance-by-design toolkits that raise delivery speed without sacrificing safety.

Work


Case Studies

Click or tap on the links below to view project case studies.

Product Design Innovation to Simplify Digital Healthcare

Scan-to-Refill Changes the Game for Pharmacies

VytlOne
Transforming Digital Patient Engagement

Better Experiences, Value & Health Outcomes

Maxor National Pharmacy Services
Simplified Processes for a Diverse Customer Base

Simplified App for Easier Health Management

Maxor National Pharmacy Services
Walgreens Pharmacy Renewal

Reinventing Enterprise & Consumer Experiences

Walgreens
Walgreens - Rx Ready Pass

Optimizing Rx Refills Through Data & Design

Walgreens
Care Innovations Health Harmony

Healthcare Innovation Fueled by Data

Care Innovations

Additional Projects

Apple Logo

APPLE XCODE


Groundbreaking user experience for the Apple development environment.

MY ROLE: USER EXPERIENCE MANAGER – SOFTWARE PRODUCTS DIVISION

Xcode is an integrated development environment (IDE) for MacOS containing a suite of software development tools at the center of the Apple development experience for building apps for Mac, iPhone, iPad, Apple Watch, and Apple TV. I managed user experience for the Intel Software Solutions Group for a co-op project with Apple, including integrating the Intel C++ compiler into the Xcode development environment and cross-collaborating on Xcode suite features including Apple's developer documentation.

Apple Xcode Screen
Microsoft Visual Studio Screenshot

MICROSOFT VISUAL STUDIO


Seamless integration of Intel C++ Compiler into the Microsoft Visual Studio development environment.

MY ROLE: USER EXPERIENCE MANAGER – SOFTWARE PRODUCTS DIVISION

Microsoft Visual Studio is a comprehensive integrated development environment (IDE) used for developing a wide range of applications. I led the UX strategy for integrating the Intel C++ Compiler into Visual Studio. My work involved optimizing the user interface and experience for developers, ensuring seamless integration with existing Visual Studio features, and enhancing the overall developer productivity within the IDE. This collaboration allowed for a more intuitive and efficient development process, particularly for applications that require high-performance computing solutions.

Microsoft Visual Studio Screenshot
State Farm Logo

STATE FARM POCKET AGENT


Convenient mobile access to a full range of insurance and banking services.

MY ROLE: VICE PRESIDENT OF PRODUCT DESIGN

State Farm Pocket Agent provided simplified content and easy access to all insurance and banking features in one mobile app. I provided vision and led teams to implement an integrated, consistent user-centered redesign focused on improvements including quicker access to the most-used features, such as agent contact, the claims center, roadside assistance, and access to customers' auto insurance cards from their home screen with a touch. The app received Best Insurance Mobile App and Best Bank Mobile App awards and a 90% 5 star rating across the Google Play and Apple App stores.

State Farm Pocket Agent Screens
HAVI Logo

HAVI CONNECT


Delivering a better customer experience with real-time data.

MY ROLE: DIRECTOR OF USER EXPERIENCE

HAVI Connect uses the power of AI to seamlessly connect in-store teams and supply chain partners to create better customer experiences using global data analytics and solutions management for retail brands in 100+ countries, including quick-service restaurants, convenience stores, and supermarkets. I drove design-thinking to develop end-to-end product design for scalable data analytics AI and ML SaaS for real-time visibility, alerts, and solutions management.

HAVI Connect Screen
McDonald's Logo

MCDONALD’S VIRTUAL RESTAURANT


Virtual experiences with restaurant innovations.

MY ROLE: DIRECTOR OF USER EXPERIENCE

McDonald’s Virtual Restaurant showcases new innovations to allow worldwide stakeholders interactive, virtual experiences with advanced technology in the context of a virtual restaurant and provides a way to get feedback and insights from a virtual environment before the innovations are implemented. As a hands-on team leader, I provided vision for the environment, created 3D models for the Unity Platform, to develop a fully functioning restaurant — including a kitchen area with operable machines, and collaborated with development engineers to add interactivity to components in the virtual space.

HAVI Connect Screen
Intel RealSense Logo

INTEL REALSENSE


Meeting an uncharted UX challenge — varied UX requirements across multiple modalities.

MY ROLE: USER EXPERIENCE MANAGER – SOFTWARE PRODUCTS DIVISION

Intel RealSense is an augmented reality (AR) platform that uses a series of depth-sensing 3D cameras together with an easy-to-use machine perception library to simplify supporting the cameras for third-party software developers. I led a user experience team to create and make available the Software Development Kit (SDK) for the implementation of Intel RealSense in applications, including establishing UX guidelines across different SDK modalities with varied UX requirements, and helping stakeholders visualize and answer critical business questions within a non-prototype product lifecycle.

Intel RealSense Example

Contact


Let’s connect about building humane, scalable healthcare products.