Lead. Innovate. 
            Transform. Customer-Centered Design Leadership Portfolio. Jason Simpson

About


Healthcare is inherently complex. My work focuses on building digital platforms clinicians, patients, and organizations can trust in real-world care environments.

Digital Experience Leadership


Leading strategy, design, and delivery of regulated digital platforms for healthcare and pharmacy transformation

I lead the strategy, design, and delivery of regulated digital platforms across healthcare and pharmacy, operating at national scale in environments where patient safety, operational reliability, and compliance are non-negotiable.

Across roles at VytlOne (formerly Maxor), Walgreens, and Intel-GE Care Innovations, I've owned experience and platform strategy spanning prescribing, fulfillment, adherence, remote care, analytics, and operational workflows, partnering closely with Product, Engineering, Data, Clinical, and Executive leadership to translate complex constraints into scalable systems.

Impact Highlights

  • 4.7★ Rating in 90 days
    Patient portal relaunch
  • +60% Engagement | <10% Abandonment
    Personalized journeys across web, app, and SMS
  • $2M Cost Savings
    Product and operational optimization
  • 5M+ Downloads | 5★ Rating
    0→1 mobile app launch
  • 12B+ Prescriptions Supported
    National-scale pharmacy platform UX
  • 97% Satisfaction | 26% Fewer Hospitalizations
    Remote care platform outcomes

How I Operate

    I approach digital experience as a platform responsibility, not a surface-level design exercise. My work focuses on embedding compliance, auditability, and safety into system design, defining responsible AI use cases with clear governance, and establishing operating standards that allow teams to move quickly without creating downstream risk.

I've led organizations ranging from design-led product teams to deeply technical platform groups, adapting my leadership approach to organizational maturity, risk, and delivery context.

Current Focus Areas

  • AI-assisted clinical and operational workflows that reduce administrative burden and accelerate intervention
  • Human-factors patterns that improve medication adherence and care transitions
  • Compliance-by-design toolkits that enable faster delivery without sacrificing safety or trust

Work


Case Studies

Product Design Innovation to Simplify Digital Healthcare

Platform Strategy for Frictionless Pharmacy Access

VytlOne
Transforming Digital Patient Engagement

Better Experiences, Value & Health Outcomes

Maxor National Pharmacy Services
Simplified Processes for a Diverse Customer Base

Simplified App for Easier Health Management

Maxor National Pharmacy Services
Walgreens Pharmacy Renewal

Reinventing Enterprise & Consumer Experiences

Walgreens
Walgreens - Rx Ready Pass

Optimizing Rx Refills Through Data & Design

Walgreens
Care Innovations Health Harmony

Healthcare Innovation Fueled by Data

Care Innovations

Additional Projects

HAVI Logo

HAVI CONNECT


Delivering a better customer experience with real-time data.

MY ROLE: DIRECTOR OF USER EXPERIENCE - HAVI GLOBAL SOLUTIONS

Transformed HAVI Connect into a global AI-enabled SaaS platform delivering real-time operational intelligence and measurable customer experience improvements across enterprise retail and supply chain ecosystems. I led experience strategy and end-to-end product design to connect in-store teams and global partners through advanced analytics, visibility, alerts, and solutions management supporting McDonald's international supply chain operations across more than 100 countries. This work established scalable product design and operating foundations for AI and ML-driven analytics platforms enabling real-time decision making at global enterprise scale.

HAVI Connect Screen
State Farm Logo

STATE FARM POCKET AGENT


Convenient mobile access to a full range of insurance and banking services.

MY ROLE: VICE PRESIDENT OF PRODUCT DESIGN - TAYLOR DIGITAL

Delivered a unified mobile platform connecting insurance and banking services into a single, customer-centric digital experience. I provided vision and led teams to implement an integrated, consistent user-centered redesign focused on improvements including quicker access to the most-used features, such as agent contact, the claims center, roadside assistance, and access to customers' auto insurance cards from their home screen with a touch. The app received Best Insurance Mobile App and Best Bank Mobile App awards and a 90% 5 star rating across the Google Play and Apple App stores.

State Farm Pocket Agent Screens
Intel Logo

INTEL DEVELOPER ZONE


Forward-thinking vision and consistent design for a diverse, international audience.

MY ROLE: USER EXPERIENCE MANAGER - INTEL CORP.

Led experience strategy and cross-channel integration for Intel's global developer ecosystem, aligning marketing, e-commerce, and community platforms to drive software adoption and revenue growth. My leadership included defining the overall vision for an integrated digital consumer experience, creating, and implementing effective UX designs based on business requirements, and delivering end-to-end UX solutions that offered innovative interactions which drove dramatic growth. By leading the integration of marketing, online, sales and advertising efforts, online software sales grew through an increase in brand and product awareness, brand loyalty programs, and conversions.

Intel Developer Zone Web Site Screen
Intel Logo

SHOP INTEL


Compelling e-commerce for top technology.

MY ROLE: USER EXPERIENCE MANAGER - INTEL CORP.

Defined UX strategy for Intel's global e-commerce platform, aligning merchandising, research insights, and international business requirements to improve conversion and digital sales performance. My leadership included defining the overall UX strategy and vision for digital customer experience and managing a team to use research and business analysis to implement the latest e-commerce trends and technology to keep the site at the forefront and ahead of competition, while also providing compelling online assortments and merchandising initiatives, and meeting significant business requirements for international technology sales.

Shop Intel Web Site Screen
Intel Logo

THE INTEL STORE


Leading innovation to create efficient shopping experiences.

MY ROLE: USER EXPERIENCE MANAGER - INTEL CORP.

Led innovation strategy for Intel's direct-to-consumer e-commerce experience, ensuring long-term platform scalability while improving purchase efficiency and merchandising effectiveness. My leadership responsibility was to serve as the “Voice of the Customer” and lead a team to conceive and execute a website that not only offered compelling user experiences, but was forward-thinking, so that the investment would support emerging trends in the years ahead.

The Intel Store Web Site Screen
Apple Logo

APPLE XCODE


Groundbreaking user experience for the Apple development environment.

MY ROLE: USER EXPERIENCE MANAGER - INTEL CORP.

Led UX strategy supporting integration of the Intel C++ Compiler into Apple's Xcode development environment, aligning Intel tooling with Apple's developer workflows and ecosystem standards. I managed user experience for the Intel Software Solutions Group for a co-op project with Apple, including integrating the Intel C++ compiler into the Xcode development environment and cross-collaborating on Xcode suite features including Apple's developer documentation.

Apple Xcode Screen
Microsoft Visual Studio Screenshot

MICROSOFT VISUAL STUDIO


Seamless integration of Intel C++ Compiler into the Microsoft Visual Studio development environment.

MY ROLE: USER EXPERIENCE MANAGER - INTEL CORP.

Led UX strategy for integration of the Intel C++ Compiler into Microsoft Visual Studio, optimizing developer workflows and ensuring seamless interoperability within enterprise development environments. I led the UX strategy for integrating the Intel C++ Compiler into Visual Studio. My work involved optimizing the user interface and experience for developers, ensuring seamless integration with existing Visual Studio features, and enhancing the overall developer productivity within the IDE. This collaboration allowed for a more intuitive and efficient development process, particularly for applications that require high-performance computing solutions.

Microsoft Visual Studio Screenshot
McDonald's Logo

MCDONALD'S VIRTUAL RESTAURANT


Virtual experiences with restaurant innovations.

MY ROLE: DIRECTOR OF USER EXPERIENCE - HAVI GLOBAL SOLUTIONS

Explored future-state restaurant operating models through a virtual restaurant concept designed to optimize digital ordering, fulfillment workflows, and customer engagement. As design and innovation lead, I provided vision for the environment, created 3D models for the Unity Platform, to develop a fully functioning restaurant — including a kitchen area with operable machines, and collaborated with development engineers to add interactivity to components in the virtual space.

HAVI Connect Screen
Intel RealSense Logo

INTEL REALSENSE


Meeting an uncharted UX challenge — varied UX requirements across multiple modalities.

MY ROLE: USER EXPERIENCE MANAGER - INTEL CORP.

Led UX strategy for Intel's RealSense platform, establishing developer experience standards across emerging spatial-computing modalities. Intel RealSense is an augmented reality (AR) platform that uses a series of depth-sensing 3D cameras together with an easy-to-use machine perception library to simplify supporting the cameras for third-party software developers. I led a user experience team to create and make available the Software Development Kit (SDK) for the implementation of Intel RealSense in applications, including establishing UX guidelines across different SDK modalities with varied UX requirements, and helping stakeholders visualize and answer critical business questions within a non-prototype product lifecycle.

Intel RealSense Example

Contact


Let's connect to build the next generation of human-centered healthcare platforms.